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The Impact of Not Having a Cloud Backup Storage Strategy


Jose Alvarez

Managing Director of Infrastructure Technology, Auxis

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As digitization accelerates in the aftermath of the pandemic, traditional backup strategies like tape libraries and secondary sites can’t keep up with the explosive growth of critical enterprise data. Instead, more and more businesses are turning to Amazon backup storage for highly scalable, efficient data protection in the cloud – achieving fast, reliable data recovery while cutting costs and freeing IT staff to concentrate on strategy and innovation.

Amazon Web Services (AWS) backup resources offer offsite, encrypted data storage that can protect an unlimited amount of information from physical or virtual servers during a disaster or IT crisis. But as demand for cloud backups explodes, the number of platforms peddling solutions has become daunting.

In this article we will discuss the key business reasons for considering backup services and why to do it in the cloud. We will also examine why AWS stands out as the market leader – providing top-notch data durability, security and compliance, and data recovery during a disaster.

The Impact of Not Having a Strong Cloud Backup Storage Strategy

With data at the core currency of the digital economy, protecting critical enterprise information is vital to business continuity. Consider this sobering statistic from the National Archives and Records Administration: 93% of companies that suffered data center outages lasting 10 days or more during a disaster filed for bankruptcy within one year.

The average cost of this downtime: $5,600 per minute – extrapolating out to $300,000 per hour, Gartner reports.

Business impact extends beyond the cost of restoring data to encompass lost revenue and productivity. Reputational harm is another critical concern as angry customers react to interrupted service or failure to protect their sensitive information.

Unfortunately, many factors can trigger outages at on-premises data centers, including UPS (uninterruptible power supply) system failures, infrastructure server and networking failures, human error, and natural disasters like fire, floods, and hurricanes.

Cybercrime represents the fastest-growing threat: causing nearly a quarter of unplanned data center outages, the Ponemon Institute reports. Ransomware, which holds enterprise data hostage in exchange for payment, is a front-and-center concern – targeting primary company systems and their backups.

In 2020, ransomware attacks increased 150% over 2019 – and the amount paid by victims surged 300%.

However, Gartner asserts that public cloud infrastructure experiences at least 60% fewer security incidents than traditional data centers. When properly organized and executed, Amazon backup storage can offer significantly greater protection against cyberattacks than on-premises storage.

Note that while tape backups can be a good option for protecting against cyberattacks, their performance and human dependability make them less attractive. They also involve substantial, upfront capital investments and needless risk.

3 Compelling Reasons to Move Your Data Protection to the Cloud

1. Free IT staff from manual, complex backup tasks and eliminate needless risk.

Backup tape libraries are slow and obsolete, requiring expensive equipment and heavy IT involvement in replacing tapes, monitoring progress, and troubleshooting issues. Data recovery is even more painful – and mechanical failures abound.

Disk-based backups can run automatically, eliminating some tedious backup chores. But purchasing and maintaining the infrastructure required to store the immense amount of data companies now produce is prohibitive – and doesn’t alleviate the risk of keeping servers and backups at the same site.

When you do, it only takes something as common as a burst pipe soaking your equipment to destroy all your data overnight. Replicating data at a secondary on-premises site may mitigate risk but increases costs and complexity even more.

AWS backup resources alleviate the risk of on-premises solutions by storing enterprise