TigerDirect, a division of Systemax, Inc. is a $2.5B publicly traded retailer of computer equipment, consumer electronics and related technology products.
TigerDirect utilizes a diverse multi-channel marketing and distribution channel approach, including e-commerce, retail stores, catalogs and direct sales representatives.
The recession that affected the global markets in 2008 and 2009 had a significant impact to the retail industry. The economic downturn was bringing a dynamic shift in consumer behavior, and the customer service model needed to evolve to one that utilized more online marketing and service capabilities, and would change how products were purchased, stored and shipped.
TigerDirect, like most other retailers, was facing the need to create a more flexible, scalable and lower cost operating model that would allow them to invest in new technologies and processes, and adapt to the changing retail dynamic. They needed to resolve many issues that were impacting their ability to improve operating efficiencies including:
- Poorly defined and non-standardized back office processes
- Limited use of automation
- High costs per transaction
- Lack of key performance metrics
- Inaccurate and limited operational data
- Weak internal controls
The client initially utilized an Asia-based outsourcing model for their key back office functions hoping to resolve these issues, but the poorly defined processes and weak internal controls caused significant operational issues from the onset. For example, the company relied on timely invoice payments to key vendors to ensure a fast turnaround time on drop-ship product orders, and to take advantage of significant discounts for early payments. When the accounts payable process was migrated, many vendor invoices were misplaced. Late or missing payments were causing vendor holds, which led to major customer service issues. TigerDirect was forced to bring the AP process back in-house within 3 months of transitioning it.
A Nearshore Solution
After experiencing the challenges of the Asia based outsourcing model, TigerDirect quickly recognized the advantages of Auxis’ Nearshore operating model, including:
- Central time zone
- Geographic proximity
- Cultural compatibility
- Strong English language skills
- Personnel who were experienced working with US companies
- Hands on knowledge of key systems
- Introduction of additional, “wrapper” systems such as document management workflow and automated reconciliation tools
Beyond the Nearshore location advantages, Auxis offered our client our deep subject matter expertise in process improvement, operational performance and process automation to create a customized outsourcing solution. Our seasoned experience in these areas has been gained from helping many global organizations design and implement successful shared services operating models.
Solution & Approach
Using a consultative approach, Auxis conducted a rapid process assessment and migration of the Accounts Payable function. A team was assigned to work closely with TigerDirect’s functional staff to review and document the current organization. Auxis worked with client management to create a “to be” operating model, including enhanced processes, “rules of engagement”, issue tracking and communication protocols, and organizational roles and responsibilities. Opportunities for efficiencies and operational improvement were quickly identified. Multiple recommendations were provided, including the adoption of automated solutions for some of the key operational “pain points,” such as document imaging, workflow and reconciliations.
Auxis transitioned the AP function to its Costa Rica service center within two months. After successfully migrating and stabilizing the AP process, TigerDirect elected to move several other areas in rapid succession, including Order Management, Bank Reconciliations, Cash Application, Collections, and Customer Service.