Webinar Recap

Traditional Store Audits are Outdated: A New Approach to Protecting Your Brand and Boosting Franchisee Success 

73% of consumers say they will abandon a brand they once felt loyal to after a single bad experience – nearly double the amount saying the same in 2021.

In the QSR industry, maintaining excellence in operational and brand standards is table stakes as consumers become more discerning than ever about how they spend their dining dollars. But without tight control, it’s easy for standards to slip – eroding profits and consumer confidence.

Traditionally, brand protection services follow an in-person model, which of course would be ideal if funds and resources were unlimited. Unfortunately, they are not – making it nearly impossible for operators to physically set foot in every store more than once or twice per year. And in international markets, they may not get there at all.

But just like digital innovation is improving the front of the restaurant house, it also offers a better and more cost-effective solution for protecting the brand you built. Hear our webinar panel of experts discuss how new virtual technology is letting leading QSR operators visit their stores as often as they need to ensure ideal brand experiences, operational excellence, and product quality wherever customers go.




Beto Guajardo

CEO, Blaze Pizza

Keith Sayewitz

Commercial Managing Director & Restaurant Leader, Auxis

Julie Smith

Senior Principal of the Consumer & Retail Practice, Point B

What you will learn:

  • How to define excellence – and the brand standards that support it. 
  • Why maintaining brand standards is a critical driver of revenue and customer loyalty. 
  • Key factors that define an effective brand audit. 
  • The pitfalls of only visiting your stores once or twice per year and how virtual audits solve that problem.  
  • Real-world examples of how leading QSR brands are embracing this new approach to improve franchisee performance, boost revenue, and reduce costs. 
  • How to unlock rich and actionable audit data to identify trends, quickly resolve operational issues, and achieve the excellence today’s customers demand. 
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