Peak Performance Blog

 There’s been a lot of hype during the last two weeks around Amazon’s acquisition of Whole Foods. Just when you thought that the traditional retail industry couldn't be in a more serious state of upheaval, e-commerce and cloud pioneer Amazon announced its plan to purchase the high-end grocery store chain Whole Foods for $13.7 billion - it's largest acquisition ever. It would be an understatement to say that this deal will only have serious implications for the future of grocery stores, as it’s going to impact the future of the retail industry as a whole. Disruption and innovation are nothing new for Amazon, in fact, it's what the company is a master of. It's just another spur (and a sharp one) for retailers to get moving on new strategies to be able to survive in today's rapidly changing and hyper-competitive world of commerce.